Marketing Club fund raises with fashion

Kiera Reynolds, Channels Contributor

Students will combine their marketing skills with their sense of style at the upcoming annual marketing fashion shows.

The City College Marketing Club will hold two fashion shows at 6 p.m. and 7:30 p.m. on Friday, Nov. 15, at the BC Forum.

The shows are held every year to help build the skills and the resumes of club members. The event also helps global causes and the proceeds are given to charities of the club’s choice.

“This year the money raised will go to Dignity Entertainment, a charity based in London that gives their proceeds to help the homeless,” said Ashley Enos, co-president of the Marketing Club.

“The other charity we chose is for a cancer organization based in California run by a woman who is a survivor of breast cancer,” Enos said.

The club split up into 10 teams that voted on which organizations they wanted the proceeds to go to.

Enos, a second-year business-marketing major, is a member of the Movement Aligning Drive and Design Marketing Group. Her group made the choice to give the sales from the tickets to Dignity Entertainment.

To spice things up, each group will have creative privileges. Students will incorporate different themes, such as black-tie and a twist on time with fashions from different decades.

“One group is even going to sell their clothes after the show,” Enos said.

Another co-president of the marketing club, Kimberly Defors, went on to explain how their supervisor, Professor Julie Brown, is making sure students are able to use their marketing skills for a good cause and expand their marketing horizons.

“During the fashion show, [Brown] is going to have us tweeting with the Twitter accounts we made specifically for the fashion show,” Defors said.

This is a more modern twist on things as Brown is going to have her students reach an even broader audience than those who attend at the fashion show. By using the social media-marketing platform, it will be easier for other students to feel involved even if they cannot attend.

Because of prior success of the fashion shows, the club hopes to continue this tradition for many years to come.

The Marketing Club meets at 5 p.m. on Wednesdays in Administration Building Room 160.