It’s 10 a.m. Saturday on Oceano Avenue, and about 10 “homeboys” progressively swag up the street.

Filmed behind a white pickup truck that blasts song “Mah Chick,” a local rapper lip syncs his rhymes to the amusement of onlookers. This process is repeated several times over the course of an hour to make way for obstructing vehicles.

Anton “BURN” Berner, 23, is working on making a name for himself as a rapper. The stage name “BURN” is an acronym for “Banging Underground Rap Nonstop.”

“Hip-hop to me is an art form,” he said. “It’s all about having fun with it.”

He considers music videos to be “key” for spreading his music.

“These days, people want that visual with music,” he said.

His YouTube channel’s most popular video, “Your Favorite Dude,” has about 900 views. His Facebook page has about 200 likes.

Berner’s rap uses beats that are sample based. He wants to bring different genres of music, such as blues and soul, to hip-hop.

“If I’m not listening to hip-hop, I’m definitely listening to some James Browne or some Marvin Gaye,” he said.

He said he aims to write lyrics that tell stories based on his experiences. His influences include AZ, Nas, and Dr. Dre.

From Vänersborg, Sweden, Berner started making demos around age 15. He stopped making music for a few years when he moved to Oslo, Norway. He began rapping a year ago after spending a couple of years in Santa Barbara.

In “Freebirds and Budlight,” Berner raps: “I try to focus on these textbooks. The only thing on my mind, though, is how to write my next hook.”

He said that he constantly works on his music.

“There’s always music coming out of that room,” said Berner’s roommate and manager, Oscar Hugoson.

Berner’s work ethic has impacted the quality of his music.

“You can see a huge transformation in how much better he is now [than two years ago],” said Dustin Skipworth, who DJs alongside Berner.

The rapper performed at Whiskey a Go-Go in Hollywood March 16. He will perform again in Hollywood at the Key Club, April 27.

Before relocating to Santa Barbara three years ago, he spent one high school year in Alabama.

“If you didn’t listen to country music, you were pretty much out of the loop,” he said.

He never grew a liking for country music, but he sampled Dolly Parton’s voice in his song, “Every Morning.”

During his stay, he developed a Southern “drawl” and dressed accordingly in cowboy boots and hats.

“I looked like a redneck when I got back from Alabama,” he said.

Now, Berner has a more Californian accent and a casual style that simply consists of a T-shirt and jeans. He doesn’t wear “bling.”

“I’m trying to do this thing without a gimmick,” he said.

He’d rather give extra money he makes to charity than buy gold chains.

He said his rap differs from mainstream hip-hop.

“I don’t think I’m ever going to be played on MTV or even the radio,” Berner said. “And that’s not really what I’m shooting for.”

Instead, he aims to build a solid fan base, so that he can support himself playing shows at smaller venues. He wants to “stay on the semi-underground level.”

A career using his future business degree is his backup plan. His current day job is in the DSPS office at City College as a student aid.

“In case [my rap career] falls through, I’ll just dress up in a suit for the rest of my life,” he said.